Portfolio: Corporate Identity


Serendipity is an’organization created to manage and promote cultural activities and rehabilitation of the San Vittore prison. It takes care of the coordination of all activities involving prisoners, such as education, laboratories of music and theater and sports.Project carried out in collaboration with: IED in Milan and the Ministry of Justice “home district of Milan”


iFactory Identity Guidelines
for channel affiliates and certified individuals

This manual is a guide for building a corporate image that is based on several key points, the history of screen printing born at the beginning of ‘900 and has been the protagonist of an important historical period in the years 70-80, from which draws its aesthetic expression, including colors, shapes, icons, characters, and the attempt to bring an artistic expression of the past to the present. Where a formal elegance in the treatment of characters and visual elements are required for the construction of an institution which is iFactory, and which can be declined depending on the activities of the group following the logic related to them. In second place is given expression to the skills intrinsic to a “Factory” highlighting its work items, the colors, the hand made quality, and thoughts … common elements to both areas, in terms of screen printing and multimedia.